The New York Association of DECA, Inc. is a non-profit educational association and is affiliated with National DECA located in Reston, Virginia. New York DECA is chartered by the New York State Education Department as a co-curricular activity.

New York DECA is a student organization whose program of leadership and personal development is designed specifically for students interested in marketing, management and entrepreneurship.

The goals of DECA, commonly known as the 4 points of the DECA Diamond, are to promote leadership development, civic consciousness, social intelligence and vocational understanding.

New York DECA helps students develop skills and competence for marketing careers, build self-esteem, experience leadership and practice community experience.

New York DECA is committed to the advocacy of marketing education and the growth of business and education partnerships.

To develop leadership characteristics

To develop self-confidence and self-acceptance

To develop a greater understanding of our competitive, free enterprise system

To further develop occupational competencies needed for careers in marketing, management and entrepreneurship

To develop high ethical standards in personal and business relationships

To develop effective international relationships

To develop greater awareness of career opportunities in marketing

To develop greater proficiency in communication

To develop a healthy competitive spirit

To develop social and business etiquette

I believe in fulfilling the highest measure of service to
my vocation, my fellow beings, my country and my
God - that by so doing, I will be rewarded with
personal satisfaction and material wealth.

I believe in the democratic philosophies of private
enterprise and competition, and in the freedoms of this
nation - that these philosophies allow for the fullest
development of my individual abilities.

I believe that by doing my best to live according to
these high principles, I will be of greater service both
to myself and to mankind.